Economics of Distribution and Marketing

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Overview

Subject area

BUS

Catalog Number

243

Course Title

Economics of Distribution and Marketing

Department(s)

Description

Functions, structure, and cost of the system of distribution of goods and services. Emphasizes the dynamic character of marketing and the major problems encountered at every stage of the distribution process. Merchandising and sales promotional activities, price policies, selection of channels of distribution.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Liberal Arts

No

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

019345

Course Schedule