Brand Identity
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Overview
Subject area
DESN
Catalog Number
320
Course Title
Brand Identity
Department(s)
Description
Exploration of how brand identities systems are created to visually represent organizations, products and services to their audiences and users. Through individual projects students will develop logos, typography, color schemes, and other design elements to create brand identity systems, and sets of guidelines for how these various attributes are used in the design of products, packaging, digital interface design, social media, and other communications.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
008440