Advertising Consumption and Culture

Overview

Subject area

MEDST

Catalog Number

364W

Course Title

Advertising Consumption and Culture

Department(s)

Description

An overview of the commercialization of American society and culture via the widespread use of advertising and sophisticated marketing techniques. A combination of theories will be used from political economy, sociology, feminist studies, management, and semiotics to analyze commercial messages and develop an understanding of the impact of these messages on different demographic groups particularly children, tweens, teens, and women as well as cultural institutions like family, politics, education, and religion.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Liberal Arts

Yes

Course Attributes

WRIC - WRIC (Writing Intensive)

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

0

Requisites

030147

Course Schedule