MEDST 364 - Advertising Consumption and Culture

Overview

Course Title

Advertising Consumption and Culture

Department(s)

Description

An overview of the commercialization of American society and culture via the widespread use of advertising and sophisticated marketing techniques. A combination of theories will be used from political economy, sociology, feminist studies, management, and semiotics to analyze commercial messages and develop an understanding of the impact of these messages on different demographic groups particularly children, tweens, teens, and women as well as cultural institutions like family, politics, education, and religion.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

0

Requisites

010059

Course Schedule