Seminar in Family Management and Consumer Behavior
Overview
Subject area
FNES
Catalog Number
351
Course Title
Seminar in Family Management and Consumer Behavior
Department(s)
Description
Examination of the effects of corporate marketing strategies on the family as a consuming unit. This course is designed for the consumer affairs professional who will be acting as: 1) an interpreter of family interests within the corporate environment, and 2) a spokesperson for the corporation to consumers.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
009557