Fieldwork in Consumer Psychology

Overview

Subject area

PSYCH

Catalog Number

3263

Course Title

Fieldwork in Consumer Psychology

Department(s)

Description

Students are assigned for 135 hours a semester to a business or organization applying some aspects of consumer psychology. Included are market research consultants, advertising agency research departments, manufacturers' marketing departments, and communications media research sections. Activities such as questionnaire coding and development, statistical analysis of consumer data, advertising effectiveness research, and consumer sampling and interviewing problems are observed and, when feasible, participated in by the student. May be repeated once for additional credit.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Liberal Arts

Yes

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

Yes

Total Completions Allowed

2

Components

Name

Lecture

Hours

135

Course Topic ID

1

Formal Description

FLDWRK CONSUMER PSY

Requisites

008911

Course Schedule