Fieldwork in Consumer Psychology
Overview
Subject area
PSYCH
Catalog Number
3261
Course Title
Fieldwork in Consumer Psychology
Department(s)
Description
Students are assigned for 45 hours a semester to a business or organization applying some aspects of consumer psychology. Included are market research consultants, advertising agency research departments, manufacturers' marketing departments, and communications media research sections. Activities such as questionnaire coding and development, statistical analysis of consumer data, advertising effectiveness research, and consumer sampling and interviewing problems are observed and, when feasible, participated in by the student. May be repeated once for additional credit.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
1
Maximum Units
1
Academic Progress Units
1
Repeat For Credit
Yes
Total Completions Allowed
2
Components
Name
Lecture
Hours
45
Course Topic ID
1
Formal Description
FLDWRK CONSUMER PSY
Requisites
008883